Review your profile and make sure there is a thread that they can easily follow. BAD: There are several answers, scattered around in a non-cohesive way.GOOD: The answer is supported by all of the sections, working together.When they land on your profile, the first question is generally “What do you do?” Your profile will do a good or bad job of answering that question. You probably do this yourself, so don’t be surprised that others do it to you. Yes, in the era of Zoom meetings, your name appears below your head, so the people you meet with are looking you up during the meeting. Someone mentioned you in a conversation.Here are some of the moments that trigger a view of your LinkedIn profile. They go straight to LinkedIn to find you, or they search Google and your LinkedIn profile ranks for your name. Probably, sometime later today, someone is going to look you up. The best LinkedIn profile tip: Connect the dots These LinkedIn marketing strategies will start with your profile, then move on to content promotion and outreach. This post is for you as a B2B marketer, not the brand you work for. This is our little LinkedIn guide for B2B marketers. Social media is less brand building, more networking. With B2B social media, connecting with the right people is far more important than connecting with a lot of people. Here’s a quick way to think about the differences: When this is the case, the brand may measure success in followers, likes and shares.īut B2B is different. A typical business-to-consumer brand needs a lot of visibility, so “brand awareness” may be the main reason they’re on social media.
💻 If you're a SaaS or tech company looking for help with website copy, content, or social media copy: follow or connect with me at Stephanie Trovato.Social media for B2B isn’t like B2C. Marketing is a long term effort and one that should never be turned off. But reactive decisions have dire consequences. So why would anyone think cutting content marketing efforts is a good idea? I get budget cuts happen and changes have to be made. In fact, according to Content Marketing Institute, 70% of people would rather read an article about a company than see an ad. They wouldn’t do this if it wasn’t what customers wanted. 📈 Driving visitors to more pages on the websiteĪnd how do they do that? With content and copy that educates, inspires, and converts. 📈 Keeping visitors on the website longer (~36s longer) 📈 Keeping visitors on specific pages longer (~30s longer) Why? Because they seemingly do a better job of: Talk about return! 😱Īnd John Bonini recently shared (from his awesome Databox benchmark initiative found here: ) that SaaS websites doing it right generated ~30k pageviews last month compared to the median of 6k. They’ll also earn 97% more inbound links, 55% more visitors to their sites, and 434% more indexed pages in Google. But why would you slash efforts that work?ĭemand Metric and HubSpot found that companies with blogs generate 67% more leads than companies without them. Goodbye to social, blogs, and copy that isn’t paid ads. Typically, content marketing efforts are the first to go.
I want to know who started the “we need to cut our marketing efforts immediately because of the current economy” myth 🧐.
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